WHO EXACTLY ARE YOU?
My local chapter
is gearing up for their annual conference in a couple of weeks (check out the
website http://www.utahrwa.com/HOWConference.html
if you want more details) and of course the focus of conference is the chance
to pitch to an agent or publisher—hopefully getting a request to see your work.
However, we focus
so much on what to put on those cue cards we forget an even more important
purpose. Believe it or not, selling your book isn't the most important thing an
author should focus on. NO? My hair is blowing back by your gasps.
I just finished
an amazing online course on "branding" taught by author Theresa Myers
and as usual, I've learned something completely new, more challenging, but
necessary to furthering my career. I have to step out of the comfort zone again.
My skin has just started feeling comfortable, but now I need to shed another
layer. Wish that meant a new, wrinkle-free and younger me, but alas, I write
fantasy and live reality.
Here's what the
course focused on. You are selling YOU, not your books. She asked us to post 3
things we wanted to be known for when someone heard our author name. Here's
mine:
HARLEY BROOKS:
* Edgy, racy teen reads
* Emotionally charged stories
* Unforgettable characters
Edgy
teen reads about choices and consequences, relationship issues, and self
discovery.
Next, we were to
find the common thread in our stories – the core. Mix, simmer, and boil down to
what will become our tagline. This scared my inner goddess. I love my tagline.
It represents me on both a personal level and in my writing. I'm a mother,
wife, and daughter, constantly being called upon to fix my superheroes messes.
I write teen romance about heroes and heroines without the sage wisdom of age,
but having young hearts full of passion that rule their heads. Luckily, when I reached
the boiled down version, I was close enough to keep my tag.
MIX: Everyone has relationship issues, suffers
betrayal, falls in love, and gets their heart broken. Every choice has a
consequence, some harder than others. Learn how to survive and take from the
life lesson learned, what you need to grow. Forgive yourself. Even superheroes
make mistakes.
SIMMER: Choices have consequences, relationships are
messy, but broken hearts mend. Embrace life's lessons, forgive yourself and
grow. Even superheroes get caught in their capes.
BOIL: Sometimes superheroes get caught in their
capes. "Untangling superheroes from
their capes" sticks.
Of course there
was a mass amount of other information through the week long course, but this
helped me identify who I am as an author, not just what my books are about. I
represent my own business and the shingle I hang on myself has to promote me…my
business. If I were a lawyer, or doctor, it wouldn't be about my clients or
patients. It would be about what I do.
I'm in the
process of updating my shingle on all the "shop sites" to promote me instead of "Riley's Pond."
My books will become "references" and I will become the brand. Changing strategy also allows for growth
in my career. I'm not limited to just my young adult stories. As "Author
Harley Brooks," I can write whatever genre I choose, and those stories
will help color my brochure.
Harley Brooks. "Untangling
superheroes from their capes through edgy, emotionally charged young adult stories, filled with unforgettable
characters discovering life is sometimes messy."
So Author…who art
thou?
By the way, I'll be participating in a book signing event with Sherrilyn Kenyon and other talented authors in Park City at the Deer Valley Resort, October 6th, from 5:00 p.m to 7:00 p.m. Come by and say "HI!"
